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Gradient Works

Overview

Summary: Territory planning, account scoring and dynamic book management for Salesforce sales teams.

Built for: Revenue operations teams, and the SDRs and AEs whose books they manage.

Outcome: One customer raised its meeting rate by 18% after automatically redistributing accounts to SDRs.

Pricing

Free tier, annual plans
Free
$0 forever
1,000 credits, 5 rep users, territory planning with Carve and account scoring with Market Map.
Sales call not required
Growth
$799 per month, paid annually
12,000 credits, 10 rep users, lead and account routing, AI Account Research and Lookalikes.
Sales call required

Key capabilities

  • Carve: build territory plans with AI chat
  • Market Map: score and segment accounts
  • Bookbuilder: manage rep books and redistribute accounts
  • Routing: lead and account routing, round robin and territory assignment (Growth)
  • Lookalikes: find new prospect accounts (Growth)
  • AI Account Research: enrich company data (Growth)
  • Analytics: rep activity, pipeline creation and coverage reports

FAQ

What makes up the price?
A platform fee that includes a set number of users and accounts, plus extra rep licenses and credits as needed. Admin seats are free.
What are credits?
Credits pay for the AI features. Each run uses credits based on how many accounts it processes, and AI Researcher has a preview mode for testing on a sample.
Can we buy more credits or users?
Yes. Extra credits start at $0.05/credit, extra rep users cost $50/month each, and extra dynamic accounts start at $0.01/month per account.
Can we try it before committing to a year?
Yes. The free tier covers teams of up to 5 reps, and qualified teams can run a 3-month POC.
Which CRMs are supported?
Full book management needs Salesforce. HubSpot is supported for importing and exporting data for planning, scoring and research.

TopCloserR Perspective

Why it matters

Reps waste time on dead accounts while good ones sit untouched. Moving accounts to whoever will work them turns territory planning into pipeline.

Who it's for

Revenue Operations Manager
e.g., Sales Operations Manager
In the role
Builds territories, scores accounts and automates routing in Salesforce.
Aspiring
Sales analysts moving into RevOps — A free tier to practice territory design on.
SDR
e.g., BDR
In the role
Gets a book that keeps filling with high-potential accounts instead of a stale list.
Aspiring
New SDRs ramping up — Better accounts to learn on.

Works best for Salesforce teams that want to start free before committing to an annual plan.

What it helps you do

Gradient Works helps sellers work the accounts most likely to convert, and helps ops keep books balanced. The free tier covers planning and scoring for up to 5 reps.

How to put it to work

  • Score your current book on the free tierRevenue Operations Manager

    Load accounts from Salesforce, HubSpot or CSV into Market Map and compare the scores with current assignments.

  • Return accounts you can't workSDR

    On Growth, send stale accounts back so they go to a rep with capacity.

  • Model two territory scenariosRevenue Operations Manager

    Build competing plans in Carve and compare coverage before you change assignments.

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