Overview
Summary: Live virtual sales training programs delivered by The Brooks Group's facilitators to remote, hybrid and dispersed teams.
Built for: Sales leaders and enablement teams training dispersed, remote or hybrid sellers.
Outcome: The Brooks Group reports 41x client ROI within 6-12 months post-training, a 19% increase in average conversion rate and a 10% decrease in average sales cycle length.
Pricing
Pricing not publicWhat you'll get
Deliverables: Live, instructor-led virtual programs with interactive content built for online delivery
Format: Customised training run remotely by facilitators experienced in virtual delivery, with no travel needed
Time to first results: Vendor reports 41x client ROI within 6-12 months post-training
Services offered
- IMPACT Selling: Foundational selling skills and sales process.
- Strategic Account Management: Keeping and protecting high-value customers.
- Coaching to IMPACT Selling: Reinforcing IMPACT Selling skills through coaching.
- Sales Territory Planning: Building strategic plans for high-potential accounts.
- Conversations with Confidence: Building trust and handling difficult conversations.
- Sales Negotiation: Protecting margins and handling objections.
- IMPACT for Customer Service: Resolving issues and growing customer loyalty.
- Sales Leadership Accelerator: Developing high-performing sales professionals.
TopCloserR Perspective
Why it matters
Remote teams still need real skill-building, not recorded videos. Live virtual training lets a leader upskill sellers in different places at once without paying for travel.
Who it's for
- In the role
- Trains a spread-out team on one shared selling method without pulling everyone into a room.
- Aspiring
- Top reps being groomed for management — The leadership and coaching programs give them a common language for coaching others.
- In the role
- Brings in expert facilitators and a tested curriculum instead of building every course in-house.
- Aspiring
- Trainers moving into enablement — Shows how to build programs around clear goals like conversion rate and cycle length.
Works best for dispersed or hybrid B2B teams in sectors such as manufacturing, distribution and medical devices.
What it helps you do
It gives sellers a repeatable method for discovery, negotiation and account planning, taught live by a facilitator. Leaders can follow up with coaching and reinforcement programs.
How to put it to work
- Pick one program tied to your biggest gapSales Manager
If margins are slipping, start with Sales Negotiation. If deals stall early, start with IMPACT Selling.
- Measure before and afterSales Enablement Manager
Record conversion rate and sales cycle length before training so you can compare them at six and twelve months.