Gradient Works
About
Gradient Works is a software company that builds a territory planning platform for commercial sales. Its typical users are commercial sales teams of about 10 to 100 reps in AE, BDR and AM roles. RevOps usually configures it, and managers and reps use it. Its tools include Carve for territory scenarios, Market Map for scoring accounts, Bookbuilder for keeping books current, plus analytics, an AI Researcher, routing and an MCP connection. Plans can be pushed into Salesforce, and a free plan comes with 1,000 credits. The company says it is SOC 2 Type 2 certified. It is based in Austin, Texas.
Products
- Carve, for building territory scenarios
- Market Map, which scores accounts by how closely they fit the best customers
- Bookbuilder, which keeps reps' books of accounts current
- Routing, analytics and an AI Researcher for account coverage
- An MCP that lets AI agents design and deploy territories
Values
TopCloserR Perspective
What we’d expect selling here to look like
It sells SaaS, with a free tier and annual plans, to RevOps and Sales Ops leaders at upper mid-market B2B software companies that run on Salesforce. Deals are technical and data-driven, often starting with a proof of concept.
What it builds, by career stage
- Breaking in
- SDRs prospect RevOps leaders at Salesforce-based software companies and convert free-plan users.
- Building
- AEs run POCs and expand from Growth to Enterprise plans.
- Leading
- Leaders shape a product-led-plus-sales motion and partnerships in the RevOps ecosystem.
Where it can take you
This experience carries over to roles at RevOps, sales planning, CRM add-on and data enrichment vendors that sell to B2B software companies.
Questions worth asking
Considering a sales role at Gradient Works? Ask these in your interview.
- What share of pipeline comes from free-plan users?
- How long does a typical POC run before it converts?
- How does the MCP and AI agent strategy affect the roadmap and pricing?
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