Overview
Summary: Tailored value-based sales training, with workshops, eLearning and AI-assisted practice afterwards.
Built for: B2B sales teams and their leaders who want one shared, value-focused sales process.
Outcome: Customer Justworks improved win rates by 30%, according to the vendor.
Pricing
Pricing not publicWhat you'll get
Deliverables: A program built around your sales cycle, personas and products, with workshops, eLearning and plans to reinforce the training
Format: Virtual or in-person workshops, followed by reinforcement
Ongoing support: ValueCoach AI roleplay and feedback, plus eValuePrompter inside your CRM
Services offered
- Stakeholder alignment: early work with leadership on revenue goals and sales problems
- Diagnosis: finding skill gaps, process breakdowns and inconsistent messaging
- Tailored workshops: hands-on exercises built around your buyers
- Reinforcement: eLearning and follow-up plans after the workshops
- AI coaching: roleplay and real-time feedback from the AI avatar Val
- Leader enablement: preparing managers to reinforce the method
TopCloserR Perspective
Why it matters
Training fades unless managers reinforce it. A framework with a shared vocabulary and prompts inside the CRM gives teams a way to keep using it after the workshop.
Who it's for
- In the role
- Gives you a repeatable way to find and confirm business value in conversations.
- Aspiring
- Inside reps moving to complex deals — A structure for business-level conversations with senior buyers.
- In the role
- Gives you a common language to coach deals and reinforce the right behaviors.
- Aspiring
- Senior reps eyeing management — Practice coaching against a defined method.
Works best for B2B teams with complex sales cycles that want one shared process.
What it helps you do
ValueSelling helps sellers qualify, advance and close deals by keeping conversations on the value the buyer gets. AI roleplay lets reps rehearse between formal sessions.
How to put it to work
- Rehearse with Val before key callsAccount Executive
Run a ValueCoach AI roleplay on the buyer scenario and fix the gaps it flags.
- Coach to the framework in 1:1sSales Manager
Review one live deal per rep against the framework and agree which value question to confirm next.