The Brooks Group
About
The Brooks Group is a sales training and development company based in Greensboro, North Carolina. It works with sales teams and sales leaders, with a focus on industrial and manufacturing organizations in fields such as agriculture, construction, distribution, energy, logistics, medical devices and transportation. Its core methodology is IMPACT Selling, and its offer includes sales training, coaching, leadership programs, sales assessments, consulting, keynotes and workshops. Programs include Sales Negotiations, Strategic Account Management, the Sales Leadership Accelerator and Train the Trainer, and some courses are offered as open enrollment. The company reports a 48x client ROI within 6 to 12 months and more than 45 years of sales performance experience. Named clients include Hitachi Energy, Volvo Trucks, Airbus and Schneider Electric.
The Brooks Group’s Story
William "Bill" Brooks founded The Brooks Group in Greensboro, North Carolina, in 1977.
Programs
- Skill courses in sales negotiations, strategic account management and sales territory planning
- Leadership programs including Coaching to IMPACT Selling, the Sales Leadership Accelerator and Sales Management Training
- Train the Trainer and Sales Pipeline Management programs for sales leaders
- Sales Team Insights and Sales Culture Insights assessments
TopCloserR Perspective
What we’d expect selling here to look like
A consultative B2B sale of training, coaching and assessment programs to sales and HR leaders at industrial, manufacturing and distribution companies. Deals often combine assessments, a methodology rollout and reinforcement, and the case is built on ROI.
What it builds, by career stage
- Breaking in
- A business development role booking discovery meetings with sales leaders at mid-size industrial firms.
- Building
- An account executive or group VP role selling multi-program engagements and expanding existing client accounts.
- Leading
- Leading a sales group or a vertical such as government services, with responsibility for long-term enterprise training relationships.
Where it can take you
These skills carry over to corporate training, L&D, HR technology and consulting sales, especially into manufacturing, logistics and energy.
Questions worth asking
Considering a sales role at The Brooks Group? Ask these in your interview.
- How do you measure and report ROI to clients after an IMPACT Selling rollout?
- Which industries and deal sizes make up most of the current pipeline?
- How are assessments and open-enrollment courses used to start larger engagements?
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