Abstrakt
About
Abstrakt, formerly Abstrakt Marketing Group, is an outsourced sales development company that uses technology in its work. It serves commercial trades contractors, growing B2B companies and enterprise sales organizations that want booked meetings for their closers. Its services include an outbound BDR program, enterprise SDR/BDR teams, inbound SDR coverage and a Brand Boost offer, covering appointment setting, lead generation, cold calling and multi-channel outbound. Abstrakt says it books more than 100,000 meetings a year, has roughly 2,000 clients and has generated over $1B in client revenue. Its team works from a single campus on North 1st Street in St. Louis, and its clients are in all 50 states and Canada.
Abstrakt’s Story
Over 17 years it has collected more than 200 awards, and it now books more than 100,000 meetings a year for clients.
Services
- Outbound BDR program in which Abstrakt reps prospect by phone and book meetings for the client's sales team
Culture
Abstrakt says its culture is designed to attract and keep sales talent, and that it treats team members like family. Days are competitive and full of calls. New reps are not put on the phones on day one: each gets 10 business days of paid training and is certified on each client before representing it, and managers coach weekly on real calls. Benefits include health, dental and vision coverage, 401(k) matching, PTO with wellness benefits, and a paid Give Back Day each year when the office closes for volunteering. Sales development roles pay base salary plus commission. Most roles work from the downtown St. Louis office.
TopCloserR Perspective
What we’d expect selling here to look like
Abstrakt sells a recurring outsourced SDR service to owners and sales leaders at trades and B2B firms. The deal swaps in-house prospecting headcount for a monthly program measured by booked meetings.
What it builds, by career stage
- Breaking in
- An SDR seat with structured paid training and weekly call coaching is a high-volume way to learn cold calling.
- Building
- Account executive and partner account manager roles sell and expand programs with business owners.
- Leading
- Sales management and partner success leadership mean running large phone teams on meeting quotas.
Where it can take you
This experience carries over to SDR and BDR leadership, agency sales and inside sales roles at B2B services and SaaS firms.
Questions worth asking
Considering a sales role at Abstrakt? Ask these in your interview.
- How is my commission tied to meetings booked versus meetings held?
- How many client programs does one SDR cover at a time?
- What does the path from SDR to account executive look like, and how long does it take?
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