Bigtincan
About
Bigtincan is a sales enablement software company. It now offers a combined platform with Showpad, which it calls a revenue effectiveness solution with built-in AI. It serves sales and marketing teams, channel partners and call centers in sectors such as life sciences, financial services, telecommunications, manufacturing, technology, retail, government and energy. Its products cover readiness and upskilling for customer-facing staff, content access and sharing, and digital sales rooms. They also include a GenieAI suite with tools such as RolePlayAI and CoachingAI, plus analytics with conversation and relationship intelligence. It offers more than 75 integrations and an open API, and says more than 2,000 sales organizations use it. It is headquartered in Waltham, Massachusetts, and has teams in North America, Europe and Asia.
Bigtincan’s Story
Bigtincan started in Sydney, Australia, in 2011 as a utility software provider for mobile platforms. In 2025 Vector Capital acquired Bigtincan, and the company merged with Showpad.
Values
Culture
TopCloserR Perspective
What we’d expect selling here to look like
This is an enterprise SaaS sale of an enablement platform. The buyers are usually sales, marketing and enablement leaders at large organizations in regulated and complex industries. Deals often involve several stakeholders, integration needs and multi-year subscriptions.
What it builds, by career stage
- Breaking in
- SDR and BDR roles that book first meetings with enablement and sales operations leaders.
- Building
- Account executive roles that run multi-stakeholder platform evaluations, or account managers who drive adoption and renewals.
- Leading
- Sales leadership roles that manage enterprise or vertical teams through a post-merger platform consolidation.
Where it can take you
This experience carries over to roles at other sales enablement, revenue intelligence and martech SaaS vendors. It also suits sellers who want to go deeper in life sciences, financial services or telecom.
Questions worth asking
Considering a sales role at Bigtincan? Ask these in your interview.
- How has the merger with Showpad changed territories, quotas and the product roadmap?
- Which industries and deal sizes produce most of the new business today?
- How do the GenieAI products factor into new deals and expansion?
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