Badger Maps
About
Badger Maps is a mobile-first field sales platform that combines route planning, sales mapping, CRM integration and AI automation. Its users are outside sales reps, sales managers, sales operations staff, field service teams and marketers at B2B companies. Its products include the Badger Maps route planner, a Field Sales CRM, a CRM front-end and Team Pilot. A territory management suite covers Align, Lead Routing, Insights and Scoreboard. Badger AI handles voice-to-CRM updates, meeting briefs and email automation. The company says more than 10k B2B field teams use the app, which connects natively with 25 CRMs. It lists customers in manufacturing and distribution, consumer goods and retail, technology, healthcare and life sciences, services and insurance, and energy.
Values
Culture
TopCloserR Perspective
What we’d expect selling here to look like
A per-seat SaaS sale to field sales leaders and sales operations at B2B companies with outside reps. Deals often expand through CRM integration, territory management and AI add-ons.
What it builds, by career stage
- Breaking in
- SDR or inside sales roles reaching field sales managers and booking demos of a mobile app that is easy to show.
- Building
- Account executive work closing team rollouts, often next to the customer's existing CRM, and upselling the territory suite.
- Leading
- Leading sales teams that sell into manufacturing, distribution, healthcare and other industries that rely on field reps.
Where it can take you
This experience carries over to sales roles at CRM, sales mapping, territory planning and field service software vendors serving manufacturing, distribution and healthcare buyers.
Questions worth asking
Considering a sales role at Badger Maps? Ask these in your interview.
- How large is a typical rollout, and who signs: sales leadership or sales operations?
- How do the territory management suite and Badger AI add-ons fit into the quota?
- Which industries convert best for new reps today?
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