Manufacturers' Agents National Association
About
The Manufacturers' Agents National Association (MANA) is a non-profit trade association that supports independent manufacturers' representatives in the United States. It serves independent sales rep agencies and the manufacturers who want reps for their markets and territories. Members get the RepFinder tool for manufacturers, the LineFinder tool for reps, Agency Sales magazine (published monthly), educational resources, member-only directories, classifieds, events and special interest groups. MANA also sells advertising that reaches thousands of members. Its members own the association, and dues fund member benefits. MANA has connected reps and manufacturers since 1947 and has its office in Glen Ellyn, Illinois.
Manufacturers' Agents National Association’s Story
MANA has connected independent reps and manufacturers since 1947. It adopted its By-Laws on May 25, 1948, and has published its magazine since 1949.
What members get
- Educational resources and member-only directories
TopCloserR Perspective
What we’d expect selling here to look like
MANA sells memberships to independent rep agencies and manufacturers, plus advertising aimed at them. The offer is a low-cost, recurring dues relationship based on matchmaking and professional resources.
What it builds, by career stage
- Breaking in
- New independent reps use the association to learn rep agreements and how to start an agency.
- Building
- Growing agencies use LineFinder and the network to add complementary lines.
- Leading
- Established principals take board roles and shape the rep profession.
Where it can take you
This experience carries over to independent rep, channel sales and distributor management roles in manufacturing.
Questions worth asking
Considering a sales role at Manufacturers' Agents National Association? Ask these in your interview.
- How do manufacturers use RepFinder to pick agencies for a territory?
- What resources are there for one-person rep agencies?
- How does MANA help with rep agreement disputes or terms?
Recommendations
More Communities / Events businesses