Showpad
About
Showpad is a revenue enablement platform for sales organizations. It serves field sales teams, revenue leaders and operations, sales enablement, marketing and channel sellers. Its products cover sales readiness, content management, buyer engagement, analytics and insights, and revenue execution. Showpad Genie adds AI roleplay, authoring and pitch features. Brainshark, Bigtincan Hub, Zunos and ClearSlide are offered as additional tools. Showpad says more than 2,000 companies around the world use it and that it has more than 75 pre-built integrations. It targets healthcare and medical devices, manufacturing, consumer packaged goods, chemicals, technology and financial services.
Showpad’s Story
Showpad began in 2011 in Ghent, Belgium, as a mobile-first iOS app.
Bigtincan, which launched in Sydney in 2011, acquired ClearSlide and Brainshark in 2020-2021. In 2025 Vector Capital acquired both companies and combined them, and in 2026 the merged company launched an AI-native platform and a new brand identity.
Products
- Sales Readiness: onboarding and training for sellers, including AI roleplay
- Analytics & Insights on content use and seller performance
Values
Culture
TopCloserR Perspective
What we’d expect selling here to look like
It sells an enterprise SaaS platform to revenue, enablement and marketing leaders, often at large field-sales organizations. Deals tend to be multi-product, involve several stakeholders, and frequently consolidate tools.
What it builds, by career stage
- Breaking in
- SDRs book meetings with enablement and sales leaders in target verticals such as life sciences and manufacturing.
- Building
- AEs run multi-stakeholder enterprise cycles that show content, readiness and AI value together.
- Leading
- Leaders run regional teams and cross-sell into the combined Showpad and Bigtincan customer base.
Where it can take you
This experience carries over to roles at other enablement, sales-tech and enterprise SaaS vendors, especially those selling to life sciences and manufacturing.
Questions worth asking
Considering a sales role at Showpad? Ask these in your interview.
- How are legacy Bigtincan products positioned against Showpad's own platform?
- Which segment, field sales or inside sales, drives most new bookings?
- How is Showpad Genie priced and attached to deals?
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